Workspace Builders
Transformative information products and services powering digital businesses and workplaces
Content strategy and development services
Content not converting?
Your content isn't generating the traffic you need for lead generation and sales and revenue are impacted. Content promotion gets you in front of the right audience at the right time—think of it as content advertising—and converting more.
Content first
In the beginning was the Word ….
Build your site around real content—not dummy and filler text. Putting content first speeds production and results in a better site design.
Maintenance, maintenance, maintenance
WordPress is famous for its simplicity. That can lead to trouble because it's easy to overlook essential maintenance of your content to ensure that its accurate and up to date. Learn what it takes to run your website like a finely tuned machine.
Long-form content is high ROI with reuse
Long-form content—1,500 words or more—is high value content in both popularity and usefulness. What's the best way to produce and present it so that it engages your audience?
Something out of the ordinary |
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It's an enterprise prospect/client,
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Content hard to navgate and find
Think of an iceberg. Your site's users may only be seeing the easily visible (findable) posts and pages when there's a treasure trove to be discovered. Improve navigation and findability of your content with better organization, easy to browse menus and well-tuned search.
Evergreen content is high ROI content
Evergreen content—“how to” guides and tutorials, resource lists, FAQs—lasts longer and takes you farther. It's your key to great rankings and an investment that pays off.
Intelligent, adaptive and future-proof
How do you take your business's content into a future state in which it is usable, reusable and findable? Change your content strategy from producing disposable artifacts to digital assets that are adaptive and future-proof.
Improve the way content is developed
Time to bring the content chaos under control and get serious? Content is too valuable a component of your business strategy and your digital assets to continue this way. Now it's time for content governance, editorial workflow management and a content production and collaboration process.
That gnarly, always being put off project
A small project that's been bugging you.
It just doesn't fit in anywhere.
It's web or IT or marketing or all three.
Get it done (finally!) and make it a tryout.
Small budget, fast turnaround,
quick and predictable outcome and return.
Gerry McGovern on why the old model of users in the enterprise is kaput
From users to customers | Gerry McGovern is a terrific newsletter/post. He nails it when he describes how the user in an enterprise context is the last and least of the stakeholders in the acquisition of a CMS, CRM or other business platform. Such software is essential to the modern business and its evolving digital…
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Meetup notes WPTO-W 2016-10-08 (Jacques Surveyer)
This session’s presentation was Jacques Surveyer‘s basic sales pitch for WP newbies on the reasons he believes make WordPress a compelling proposition for small business owners. I realized that the the 26% WordPress market share figure doesn’t take into account the number of pages by CMS. There are a lot of WP sites but many…
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After action report on theme demo at 2016-09-03 Meetup
This post is a follow-up to the Meetup event to which I referred in my Beaver Builder plugin and theme demo with my site at the 2016-09-03 Meetup post. Jacques installed the Headway theme from Headway Themes (Vesped Inc.) along with the Beaver Builder page builder plugin and the CSS Hero visual CSS editor plugin. That caught…
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Beaver Builder plugin and theme demo with my site at the 2016-09-03 Meetup
Updated 2016-09-16. In preparation for Jacques Surveyer‘s WordPress Demos, Tips and Tutorials | WPTO Meetup on 2016-09-03 (Saturday), I drafted some text, collected a set of images, created several pages and found examples of pages I liked and wanted to use as a model. Briefly, my humble site is a demo site for the Meetup. Jacques…
Read more …Seth Godin’s fear of shipping I
The Seth Godin’s fear of shipping II post is the original and much longer version of this post. … thinking that everything you produce is going to be a big hit? That’s a mistake. Obsessing over every little detail? That’ll slow you down. Worried that it won’t be good enough? That’ll stop you entirely. I…
Read more …Another superb Richard Harbridge presentation on SharePoint
Richard Harbridge is a SharePoint expert whose presentations are superb in both their technical and educational qualities. He has technical expertise that he can deliver in a compelling and understandable fashion. Granted, a PowerPoint slide deck is a poor representation of a person delivering a presentation. Still, it gives you an idea of his thinking…
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