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Contact by email [contact-form-7 id=”228″ title=”Contact form 1″] Robin Macrae B.A., M.B.A., J.D. [email-obfuscate email=”robinmacrae@workspacebuilders.com”] Toronto, Canada 416-255-7450
Read MoreConsulting roles
New CMS? Starting to blog? Moving into social networking? The missing ingredient is often the process of producing good quality content that is timely, relevant and easy to find and use. In my consulting work, I play a variety of roles depending on an organization's goals and resources. I've grouped them into content wrangler, user…
Read MoreAbout (narrative)
This is the long form narrative version of the About page. See my LinkedIn profile for the usual background information. Minor revision 2012-10-16. I am a web strategy and content development consultant with a focus in authoring and content development and management. I have developed and managed many kinds of web-based activities as the frontend…
Read MoreSocial networking
Forums, blogs, wikis and personal profiles. Your colleagues and employees have them. Most companies are experimenting with social networks and media. No longer toys, they are becoming central to how organizations drive productivity and become more competitive. In recruiting, sourcing suppliers and partners, and maintaining working relationships internally and externally, they play a key role.…
Read MoreContent management
Is your enterprise content in a disorganized and choatic state? If the information you need is incomplete, scattered, under-processed, hard to assemble and without a context? Are you worried about the ROI and user acceptance of yet another costly IT change exercise? To create and deliver useful, usable content for your online audiences, when and…
Read MoreSearch
Search is important because search is used to engage users with fresh online experiences, to maximize existing information assets and to create new business models that drive business performance. Search is a key component of an effective CMS. Everyone agrees with that. If you can't find it, it isn't worth much, is it? So why…
Read MoreSharePoint OOTB
They told you SharePoint out-of-the-box was easy, fast and cheap. Now you have SharePoint and nobody's using it. Which components are appropriate in a given situation without customization? Selecting and configuring the SharePoint components for an organization is critical and difficult. You need a packaged, fixed budget approach to realize the ROI and turnaround time…
Read MoreThe Workspace model
You've discovered the obvious — your users vary greatly in what they need and can use in your CMS. Many use the CMS but only for what they absolutely must and no more. Some are adventurous and quickly land in hot water. A few take to it aggressively. All make demands on IT for support.…
Read MoreInformation products and content applications
Are you reinventing the wheel every time you produce a complex budget, survey, site redesign or new product launch? Is there a better way to utilize your content management platform? Do you have a complex information requirement — an annual organizational budget, a customer service survey, a self-service employee procedure for vacation, an organization's redesign…
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