Enterprise strategy and planning

Is your website content out of date, off-brand, and out of control? Then you’re missing a huge opportunity to engage and convert customers online. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most.

Does out of date, off-brand, and out of control describe your site content? Then you’re missing a huge opportunity to engage and convert customers online. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most.

Your primary concern is:

  1. bridging information silos
  2. automating information acquisition, analysis and delivery; and
  3. increasing the agility and timeliness of information management systems.

ECM is not a technology, it’s a business problem for medium and large organizations. Leading companies are successfully adopting Enterprise 2.0 technologies to achieve significant business benefits — improved employee productivity, increased customer satisfaction and reduced time to market for new products and services.

How do you effectively use essential Enterprise 2.0 components — social networks, user profiles, micro-blogs, next-generation portals, best-of-breed content management and governance, and multi-channel team collaboration — in an integrated approach?

You need to effectively use essential Enterprise 2.0 components — best-of-breed content management and governance, social networks, user profiles, micro-blogs, next-generation portals and multi-channel distributed team collaboration — all in a systematic and integrated approach.

You also need to create and deliver useful and usable content to your online and in-house audiences when and where they need it most. Your organization must engage and convert customers online.

By addressing governance, standards, in-house resources for user support, migration of work and high-performance workers, we deliver solutions with two key objectives, ROI and user adoption.

In broad terms, the answer is a content strategy which addresses the creation, lifecycle, reuse, audit, consolidation and quality of your organization's content. An Enterprise 2.0 strategy without a content strategy is bound to fail.

We offer a realistic and practical approach to content strategy and development in the enterprise.

Here are some examples of pump primers to address your opportunities, capabilities and requirements:

  1. strategy review
  2. content inventory
  3. information assets ROI
  4. pre-requirements review and analysis
  5. requirements design and development (processes and CM)
  6. site review
  7. traffic analysis
  8. textual analysis of a content collection
  9. information on demand capabilities review