Content hard to navigate and find

Think of an iceberg. Your site’s users may only be seeing the easily visible (findable) posts and pages when there’s a treasure trove to be discovered. Improve the navigation and findability with improvements to the organization of your content in categories and browsing it in menus and other navigation aids.

Research shows that 53% of the most effective B2B marketers have a documented content marketing strategy. In contrast, 40% of the least effective marketers have no strategy at all.

Article quality vs. quantity. Quality articles win by a landslide. This is evidenced by the fact that, typically, a small percentage of the articles on a site — often less than 5% — generate most of a site’s traffic. The figures for the shares on social media and high-value links are in the same range.

Here’s what information architecture can do for you:

dramatically improve findability
identify related content
power search-driven apps

A lot of content can a lot mean a lot of mess and upkeep. Broken links, missing images, etc. Links can and probably will die when you’re not expecting them to.