Improve the way content is developed

It’s time to bring the content chaos under control and get serious. Content is too valuable a component of your business strategy and your digital assets to continue this way. Now it’s time for content governance, editorial workflow management and a content production and collaboration process.

Make sure someone is specifically responsible for content strategy.

Strategy, style guide, editorial calendar, authoring tools and services.

Whether you’re publishing one blog post per week or every day, what matters most is that you deliver good content within an established cadence. Your audience should know what to expect and when to expect it.